Havells mYOUsic Debuts in Jharkhand with Dumka Chapter, Bringing 300+ Artists to the Stage
When the sun set over Dumka’s Convention Centre on 12 July 2026, more than 300 musicians, lyricists, composers and producers gathered to launch the first Jharkhand edition of Havells mYOUsic, an artist‑first platform created by Havells India in partnership with WPP Media. The event was part of a nationwide program that has already attracted over 3,000 registrations and hosted 850 on‑ground auditions across Delhi, Indore and now Dumka.
The Dumka chapter was conceived as a grassroots incubator, giving local talent a venue for learning, collaboration and performance. Participants showcased original songs, attended mentorship sessions, and engaged in community‑driven activities that highlighted the diversity of Jharkhand’s independent music scene. Local artists such as Mr. Tribe, Blaze, Alvin Rozario, Francis Xalxo, Raju Soren, Tom Murmu and Leonard Hansda took the stage, demonstrating the state’s vibrant creative energy.
Keynote and workshop sessions were led by industry professionals. Lyricist Geet Sagar, musician and educator Vasav Vashisht, producer Jatin Bisht, and Rohith Sobti, curator and co‑founder of The Shakti Collective, discussed songwriting, production techniques, artistic identity, navigating the independent ecosystem, and building sustainable careers. The day culminated in an open‑mic session that allowed emerging artists to present new work.
"Havells has always believed in empowering people and creating meaningful opportunities," said Mukesh Kumar Jain, Vice President of Havells India. "Through Havells mYOUsic, we are extending that commitment to India’s independent music community by creating a platform where talent can be discovered, nurtured and encouraged to grow. The response in Dumka has been truly heartening and reinforces our belief that exceptional talent exists in every corner of the country."
Makarand N, Head of Branded Content at WPP India, emphasized the importance of reaching smaller cities. "The Dumka edition highlighted the importance of providing emerging artists from smaller cities and communities with meaningful platforms to showcase their originality and passion," he said.
Rohith Sobti added that the initiative aims to leave artists with constructive feedback, confidence, meaningful relationships and a sense of belonging within the larger music ecosystem.
Beyond talent discovery, Havells mYOUsic’s structure offers a second phase that includes structured mentorship, artist bootcamps and opportunities to create original music and audio‑visual content with industry support. The program also plans to produce 25 original songs within the year, emphasizing creative ownership and rights awareness.
The Dumka event followed successful editions in Delhi and Indore, where the platform attracted local talent and industry professionals. It is part of a broader trend of corporate‑backed music programs that combine talent scouting with education and long‑term development.
Jharkhand’s rich musical heritage—characterized by folk forms such as Jhumair and Domkach—provides a cultural backdrop for the initiative. By bringing an artist‑first platform to the state’s sub‑capital, Havells mYOUsic taps into a region known for its vibrant music and dance traditions.
The program’s reach and structure reflect a growing recognition that independent musicians need more than a single audition. Mentorship, community building and industry exposure are increasingly seen as essential components of sustainable careers.
As of now, the Dumka chapter has concluded, and the next steps involve selecting participants for the mentorship phase. Havells mYOUsic continues to expand its nationwide movement, aiming to make music more accessible for independent artists across India.
The initiative demonstrates how corporate resources can be leveraged to support creative talent, offering a model that blends discovery, education and production support for the next generation of Indian musicians.
