All About Music Announces 10th-Edition Conference in Mumbai, Expanding Focus to AI, Live Showcase and Emerging Talent

All About Music (AAM) will host its 10th‑edition conference, AAM X, at the Grand Hyatt Mumbai from 25‑27 August 2026. The event will bring together more than 13,000 music‑industry stakeholders from over 25 countries, including label executives, independent producers, artists, and technology specialists. AAM has positioned itself as India’s premier B2B music conference, and the 2026 edition will broaden its agenda to include live‑music showcases, artificial‑intelligence (AI) sessions, and a new discovery platform for emerging talent.

The conference began in 2017 as a single‑day gathering that aimed to create a shared space for people who build and sustain music as a business. Over nine editions, AAM has grown to host 900 artists and a mix of global and domestic names such as A.R. Rahman, Hanumankind, Scooter Braun, Lyor Cohen, Javed Akhtar, and Bhushan Kumar. The event has become a key calendar marker for the Indian music market, offering a forum where rights, distribution, brand partnerships, sync licensing, and emerging business models are discussed.

AAM X will run for three days and will feature a dedicated live‑music arm called Music X, new programming formats, and sessions focused on AI and music technology. The conference will also increase international participation and launch a discovery platform aimed at independent artists. According to Business Head Chandni Soni, “We’re thinking less about the last decade and more about the next one.” The event’s agenda reflects the current industry shift toward streaming‑economics renegotiation, cross‑lingual regional music flows, and the rise of AI‑driven music creation.

Conference Director Meghana Bhogle added, “The next decade of music won’t be defined by a single technology, platform or trend. It will be shaped by the choices we make today — around creativity, access, innovation, ownership, community and opportunity.” These statements underscore AAM’s role as a catalyst for dialogue on ownership and authorship in an era where AI tools can generate music and sound design.

For independent music professionals, AAM remains a critical event because the topics it covers—rights, distribution, brand partnerships, sync—have moved beyond major‑label concerns and now affect small labels and solo artists. The conference’s new discovery platform and live‑music showcase are designed to give independent creators visibility and networking opportunities that can translate into commercial deals.

Tickets for AAM X are available through the conference website at allaboutmusic.in. Organizers emphasize that the event will be a “working session on where it’s going” rather than a retrospective celebration. Attendees can expect a mix of keynote panels, technical workshops, and live‑performance sessions that together illustrate the evolving landscape of music production, distribution, and monetisation in India and beyond.

In short, AAM X will be a three‑day, multi‑format conference that expands its legacy of connecting creators, executives, and technologists. The event will address the current transformation of streaming economics, regional music cross‑border flows, and AI‑driven authorship questions while offering a platform for independent artists to showcase their work and secure industry partnerships.