Cecil Yang Breaks Ground as Indonesias Rising Female Rapper with Sonys Floor Inc
Cécil Yang, a 1998‑born Jakarta native, has risen from posting cover videos on TikTok to signing with Sony Music Entertainment Indonesia’s sub‑label Floor Inc. Her professional debut single, “Djakarta,” a collaboration with Diskoria and Laleilmanino, launched a series of brand‑partnered music videos that have positioned her as a notable figure in Indonesia’s hip‑hop scene.
Yang’s online journey began in 2019‑2020, when she shared covers of popular tracks on TikTok. Her first original single, “Rum Pum Pum,” showcased her lyrical style and helped her build a following among Indonesian hip‑hop fans. In 2024, Floor Inc announced Yang’s signing, making her the first female artist to join the label’s roster.
Floor Inc, a Sony Music Entertainment Indonesia sub‑label focused on emerging Indonesian talent, gave Yang access to professional production resources and a distribution network that reached streaming platforms such as Spotify, Apple Music, and local services. Her first official release under the label, “Djakarta,” dropped in March 2024. The track blends hip‑hop verses with pop and electronic elements, and its music video has accumulated over 20 million views on TikTok.
Following “Djakarta,” Yang released the solo single “321 (I’m Callin’)” in late 2024. The song demonstrates her vocal versatility and storytelling ability, and it was promoted through a series of short‑form videos on TikTok and Instagram. In early 2025, she released “Call It Love,” a track that incorporates a melodic hook and a more dynamic vocal delivery. The music video for “Call It Love” was produced as part of a campaign for the global sportswear brand ASICS.
Yang’s growing visibility attracted attention from other brands. In mid‑2025, the beauty company Somethinc enlisted her for a collaboration that also featured singer Janita Gabriela and producer Dipha Barus. The project included a promotional video that highlighted Yang’s crossover appeal between music and lifestyle content.
Industry observers note that Yang’s career illustrates how digital platforms can serve as a launchpad for professional music careers in Indonesia. Her trajectory from TikTok cover artist to Sony‑distributed single exemplifies the growing pipeline from user‑generated content to mainstream industry support.
Despite operating in a male‑dominated genre, Yang has spoken publicly about the challenges and support she experiences. In a statement released on September 11, 2026, she said, “Being a female rapper is not easy but not difficult. There is a feeling, ‘when I can’t, it’s a boy’s time.’ Because the passion from childhood, so the work is not as difficult as imagined. The crew also supports it so that the feeling is more relaxed.”
Yang’s expansion into fashion and beauty collaborations signals a broader trend of Indonesian artists leveraging cross‑industry partnerships to diversify revenue streams. Her work with ASICS and Somethinc demonstrates how music and brand marketing can intersect, especially for artists who maintain a strong social‑media presence.
As of September 2026, Yang continues to release new music and collaborate with other Indonesian artists. Her catalog includes “Rum Pum Pum,” “Djakarta,” “321 (I’m Callin’),” and “Call It Love.” She also maintains an active YouTube channel, a Shazam profile, and a presence on Apple Music and SoundCloud, ensuring her music reaches audiences across multiple platforms.
Yang’s career path underscores the importance of digital visibility, label support, and brand partnerships in shaping the modern Indonesian music industry. Her success as a female rapper provides a model for other aspiring artists navigating the intersection of online content creation and professional music production.
