FEMco Partners with Dolly Parton's SongTeller Hotel to Launch Monthly Women-Focused Showcase in Nashville

In the heart of Nashville’s Music Row, a fresh voice has joined the city’s chorus. On Tuesday, September 22, the newly opened SongTeller Hotel’s main stage, Parton’s Live, welcomed the inaugural FEMcountry at Parton’s Live event—an intimate, month‑to‑month showcase designed to spotlight female talent across country and its sister genres.

The show, organized by FEMco, the consulting firm founded by veteran music executive Leslie Fram, will return on the third Tuesday of every month. Each night will pair a panel of interviews with live performances, creating a hybrid platform where listeners can hear stories behind the music and then experience the songs themselves. The partnership was first announced by Billboard on July 6, 2026, and reflects Fram’s long‑standing commitment to elevating women in country music.

Fram, who has served as senior vice‑president of music strategy for Country Music Television and spearheaded the CMT “Next Women of Country” campaign, said the event is “about creating a home where exceptional female artists can share their music, build community and connect with audiences who are eager to discover their next favorite artist.” The partnership harnesses FEMco’s model—blending consulting, event production, and artist development—to give emerging and established female musicians a stage that blends strategy with performance.

The SongTeller Hotel, which opened earlier this year as a 245‑room boutique property, features two live‑performance spaces, a café, and a museum celebrating Dolly Parton’s storied career. Parton’s Live, with a 1,200‑seat capacity, has already hosted a diverse array of concerts since its opening, and its intimate setting lends itself perfectly to a program that celebrates women’s contributions to country and its adjacent styles.

The first night began with a conversation between Fram and two‑time Grammy‑nominated country singer Jo Dee Messina. Messina, who has carved out a three‑decade career, described the evening as “like a passing of the torch” and praised Parton’s legacy of mentorship. Following the interview, audiences heard Kylie Frey’s neo‑traditional country sound, Ruby Amanfu’s contemporary pop‑country blend, and Shelly Fairchild’s soulful style—an eclectic lineup that underscores Nashville’s wide spectrum of female talent.

Tickets for the debut show and future dates are sold through the SongTeller Hotel’s website. The hotel’s public schedule lists October 20, November 17, and December 15 as the next dates, with lineups to be announced in the coming weeks. The series is open to the public, and the hotel’s marketing team has promoted the events via social‑media channels and local press.

The collaboration also serves as a tribute to Dolly Parton, who passed away on August 25, 2026. Parton’s death, announced by her nephew Bryan Seaver, was widely reported by major outlets. The partnership with FEMco is described as a homage to her commitment to nurturing other artists and aligns with industry trends that emphasize diversity and inclusion—especially important in country music, where women have historically faced barriers.

Industry observers note that FEMco’s approach—combining consulting, event production, and artist development—has successfully launched several initiatives for underrepresented voices. By pairing that model with the SongTeller Hotel’s physical venue and built‑in audience, the partnership offers a tangible platform for emerging female artists to gain exposure and connect with fans.

As the first of a monthly series, FEMcountry at Parton’s Live is poised to become a regular fixture on Nashville’s live‑music calendar. Its recurring schedule, coupled with the hotel’s central location on Music Row, positions the showcase to attract both seasoned performers and rising stars.

In summary, FEMco’s partnership with Dolly Parton’s SongTeller Hotel marks a new chapter in Nashville’s support for women in music. Beginning on September 22, the monthly showcase will feature interviews and performances from a curated lineup of female artists, returning each third Tuesday. Tickets remain on sale through the hotel’s website, and additional dates are slated for the coming months.