Gorillaz Unveil House of Kong Immersive Exhibition at Brooklyn Navy Yard Ahead of Madison Square Garden Show
On September 1, the Brooklyn Navy Yard welcomed the first New York stop of Gorillaz’s House of Kong, an immersive exhibition that runs through September 28. The pop‑up gives fans a chance to walk through the virtual band’s 25‑year history before the group’s sold‑out Madison Square Garden show on September 29.
Produced by Stephen Gallagher’s studio SWEAR, House of Kong takes visitors on a journey through the band’s music, artwork, characters and fictional world. The official site describes the experience as a celebration of Gorillaz’s history, featuring memorabilia and visual elements from each era. Highlights include the 1969 Chevrolet Camaro that appears in the “Stylo” music video, along with other iconic items spanning the band’s career.
Tickets cost $50 and must be purchased in advance. The venue is open daily from 10:00 a.m. to 10:00 p.m., with the last admission at 8:30 p.m. The Brooklyn installation brings a major music‑focused cultural attraction to the Navy Yard’s industrial setting, linking the historic shipyard environment with the visual and musical world created by Gorillaz.
A pop‑up shop runs alongside the exhibition, offering exclusive Gorillaz merchandise. Apparel and collectibles tied to the band’s 2026 album, The Mountain, appear alongside other limited‑edition gear, giving fans another way to engage with the catalog while they explore.
House of Kong’s New York run follows its acclaimed debut in London at the Copper Box Arena, where it opened on August 8 and closed on September 3. The exhibition is part of Gorillaz’s North American touring schedule, with performances continuing through October. The Brooklyn stop is positioned to build momentum for the Madison Square Garden headline date, which the band describes as sold‑out.
The exhibition’s immersive format reflects Gorillaz’s long history of blending music with visual art. The virtual band, formed in 1998 by Damon Albarn and Jamie Hewlett, has built a multimedia universe that includes music videos, comic strips and short cartoons. House of Kong extends that tradition into a physical space, allowing fans to experience the band’s story in a new way.
The Brooklyn Navy Yard, a former shipyard now a commercial and industrial complex, provides a fitting backdrop for the exhibition. The site, which covers 225 acres, has hosted a range of creative ventures in recent years, and the Agger Fish Building has become a hub for pop‑culture events.
The exhibition’s launch ahead of the Madison Square Garden show aligns with the release of The Mountain, Gorillaz’s ninth studio album, which debuted in March 2026. The album, released under the band’s new label KONG, received critical acclaim and is a key part of the band’s current promotional cycle.
While House of Kong focuses on the band’s history, it also showcases the collaborative nature of Gorillaz’s work. The exhibition features contributions from the band’s long‑time collaborators, including producers, guest artists and visual designers.
Fans who attend the exhibition can expect a curated journey through the band’s evolution, from the early trip‑hop and punk influences of the 2001 debut album to the world‑music‑inspired tracks of The Mountain. The immersive experience is designed to complement the live performance at Madison Square Garden, where Gorillaz will perform a set that includes new material from The Mountain.
The exhibition’s conclusion on September 28 gives visitors a final opportunity to explore the band’s legacy before the group’s New York tour concludes in October. The pop‑up shop remains open throughout the exhibition’s run, offering fans a chance to purchase exclusive merchandise related to the band’s catalog and current album.
In summary, House of Kong’s Brooklyn Navy Yard run provides a unique, immersive look at Gorillaz’s 25‑year history, ties into the promotion of The Mountain, and serves as a prelude to the band’s sold‑out Madison Square Garden show on September 29, 2026.
