James Dai Launches Soka Records, a Los Angeles-Based Artist Studio-Label Hybrid
On 11 August 2026, 28‑year‑old music manager James Dai announced the birth of Soka Records in Los Angeles. The new venture positions itself as an “artist studio” rather than a conventional record company, placing creative development at the core of its mission.
Dai’s résumé reads like a modern success story: he helped singer‑songwriter Keshi rise to prominence, produced the BoyWithaUKE project, and has overseen more than 9 billion global streams. His roster has earned eight RIAA Gold and Platinum certifications, sold out Madison Square Garden and Los Angeles’ Kia Forum, and delivered consecutive Billboard 200 Top 30 albums with Gabriel (2022) and Requiem (2024).
In the launch press release, Dai explained, “As the music landscape grows to be increasingly focused on distribution and marketing, I want to offer a different approach that prioritizes creative development.” He added that the label’s philosophy is “almost like a return to tradition,” citing classic developmental labels such as Motown while applying contemporary marketing practices. Dai’s background—including a stint at Soka University in Orange County and work under Motown’s Kerry Gordy—shaped his vision for a label that nurtures artists from the ground up.
Soka Records operates as a studio‑label hybrid. Its early roster features singer‑songwriter Karlo Gutierrez, EDM creator Kassie, indie R&B artist Yel, and producer Cleffy. The label offers a full suite of development services—production, songwriting, branding, and go‑to‑market strategy—designed to help emerging talent refine their sound and reach global audiences. “Soka Records was built to develop emerging talent and bold creative voices,” Dai said. “I’m excited to introduce a new generation of artists to audiences around the world.”
The launch fits into a broader trend of independent labels that prioritize artist development over mass‑distribution models. By marrying hands‑on production support with strategic marketing, Soka seeks to create a space where artists can hone their craft while maintaining creative ownership. Its studio‑style collaboration model sets it apart from larger conglomerates and traditional indie labels that often focus on roster size.
Headquartered in Los Angeles, Soka Records operates under the umbrella of Soka Talent Group. The company’s website states its mission: “create IP and work with talented individuals to develop them,” encompassing execution production, writing, and relaunching existing projects. While a debut release has yet to be announced, the roster and development framework signal a clear commitment to nurturing new talent and building a catalog that reflects the label’s creative‑first philosophy.
