HYBEs New Girl Group TUIDE Unveils Debut Title Track "SUN KISS" and Release Schedule

HYBE Music Group’s newest label, ABD, has announced that its first girl group, TUIDE, will debut with the single “SUN KISS” from the mini‑album TUNE & PLAY on August 24, 2026. The announcement came on August 5 when the group’s official social‑media accounts posted a promotion schedule that details the countdown to the release.

TUIDE is a seven‑member group consisting of Seo‑hee, Seo‑yeon, Elena, Jia, Saki, Sea, and Lee Ha‑nee. The name is derived from the phrase “Tune the tide,” suggesting the group’s aim to harmonise diverse musical currents. The group is the first signed to ABD, a new label launched by HYBE that focuses on girl‑group production.

The promotion schedule, released on August 5, outlines a series of teasers and concept videos that build toward the debut. On August 7, the group will start its official countdown with the “GET TO KNOW TUIDE” and “MEET MY GRLS” segments. Concept content titled “WE TUNE” and “WE PLAY” will follow on August 10 and 12, respectively, reflecting the album’s theme of blending musical styles and celebrating joy.

An album preview is scheduled for August 14, and a “HOW WE TUNE & PLAY” feature will be released on August 17. Teaser videos for “SUN KISS” will drop on August 20 and 22, with music‑video stills posted on August 23. The full music video and the TUNE & PLAY EP will be released worldwide at 6 p.m. KST on August 24.

According to the schedule, the mini‑album is described as a “new chapter that harmonises diverse musical languages into a single rhythm and maximises the joy found within.” The title track, “SUN KISS,” is intended to convey a bright, summer‑sun‑like energy that is expected to resonate with global fans.

TUIDE’s debut follows the launch of ABD, which was announced in July 2026 as a subsidiary of HYBE focused on girl‑group projects. The label’s first group is positioned as a large‑scale rookie act, and the pre‑debut stage at Seoul’s Layers Studio was held in early August to showcase the group’s stage presence.

The release strategy mirrors HYBE’s approach with previous groups such as Le Sserafim and the upcoming boy group Cortis. By providing a structured countdown and multiple teaser releases, HYBE aims to build anticipation and engage both domestic and international audiences.

The TUNE & PLAY EP will be distributed through major music platforms worldwide, including Spotify, Apple Music, and local Korean services such as Melon and Genie. The music video for “SUN KISS” will also be available on YouTube and Hybe’s official channel.

Industry observers note that the timing of TUIDE’s debut aligns with HYBE’s broader expansion of its artist roster. The label’s focus on girl‑group production is part of a strategy to diversify HYBE’s offerings beyond its existing acts.

As of now, no additional information about the production credits, songwriting, or production team for “SUN KISS” has been released. Fans and industry analysts will be watching the release for indications of the musical direction and potential collaborations.

The debut marks the first major release from ABD and the first girl group under the label. The release schedule and promotional content suggest a carefully planned rollout designed to maximize visibility across multiple platforms.

The current situation is that TUIDE’s debut is set for August 24, 2026, with the TUNE & PLAY EP and “SUN KISS” music video available worldwide at 6 p.m. KST. Fans and industry stakeholders are awaiting the official release to assess the group’s musical style and market impact.