Allen Mitchell Launches Reverie Ranch Music Group, Expanding Nashville Artist Management
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Allen Mitchell Launches Reverie Ranch Music Group, Expanding Nashville Artist Management

Allen Mitchell has announced the launch of Reverie Ranch Music Group, a full‑service entertainment company that will focus on artist management, development, strategic partnerships and selective recording and publishing opportunities. The company will be headquartered on Music Row in the RCA/Victor Building at 30 Music Sq West, Suite 305.

Mitchell, who spent more than a decade as President of the Erv Woolsey Company before its closure, said the new venture is a continuation of his long‑standing commitment to country music. He has represented artists such as Michael Ray, Jenna Paulette, Tyler Booth, Adam Hood, the Davisson Brothers Band, Stone Senate and Cledus T Judd. The roster reflects Mitchell’s experience in the genre and his network of industry contacts.

Reverie Ranch’s leadership team includes EJ Bernas as Artist Manager and Director of DSPs, Satellite & Terrestrial Radio; Kacey Wright as Manager, Social & Digital Marketing; and Josh Halasz for Digital Content, Marketing & Strategy. The team’s composition signals a blend of traditional management expertise and modern digital outreach.

The company’s mission statement, released with the announcement, emphasizes discovery, development and advocacy for artists. Mitchell said the firm will combine “decades of proven industry experience with innovative, forward‑thinking strategies.” The statement also notes a commitment to integrity, creativity and entrepreneurial vision.

Mitchell’s background includes roles at Bigger Picture Music Group, Mercury Records, Universal South and Audium/KOCH Records. His tenure at Erv Woolsey Company, which closed after 40 years of operation, provided a foundation in artist representation and partnership building. The closure of the Woolsey firm was reported in late July 2026, and Mitchell’s announcement came a week later.

Reverie Ranch’s artist roster is diverse within country music. Michael Ray, a former Top 40 country artist, is one of the company’s flagship clients. Jenna Paulette, a rising country‑pop singer, and Tyler Booth, a songwriter‑producer, are also represented. Adam Hood, a Nashville songwriter, and the Davisson Brothers Band, a West Virginia‑based group, add depth to the roster. Stone Senate, a duo known for blending country with pop sensibilities, and Cledus T Judd, a comedic country artist, round out the lineup.

The company’s location on Music Row places it among the historic heart of Nashville’s recording and publishing industry. The RCA/Victor Building has housed major labels and publishing houses for decades, and the new office will be accessible to the city’s network of studios, radio stations and performance venues.

Reverie Ranch’s launch follows a broader trend of veteran industry professionals forming boutique management firms that emphasize artist‑centric approaches. The company’s focus on selective recording and publishing opportunities suggests a strategy that balances traditional label deals with independent releases.

Mitchell’s statement included a reference to the French word “reverie,” meaning “to dream” or “to lose yourself in a daydream.” He said the name reflects his personal philosophy and his desire to help artists realize their creative visions.

The announcement was made on August 4, 2026, and was covered by MusicRow.com and other industry outlets. No financial terms or partnership agreements were disclosed at the time of the announcement.

Reverie Ranch’s first public move will likely involve the management of its existing roster, but the company has indicated plans to expand its artist base. The firm’s emphasis on digital marketing and content strategy positions it to navigate the evolving landscape of music distribution and fan engagement.

In summary, Allen Mitchell’s Reverie Ranch Music Group represents a new chapter for a seasoned Nashville manager. With a roster that spans traditional and contemporary country artists, a leadership team that blends management and digital expertise, and a location in the historic RCA/Victor Building, the company is poised to offer a comprehensive suite of services to its clients.

The next steps for Reverie Ranch will likely include the rollout of its marketing and distribution plans, the signing of additional artists, and the development of recording and publishing projects. Industry observers will watch how the firm leverages Mitchell’s experience and the Nashville ecosystem to support its roster.

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