Dialed In Launches The Summer Set Campaign to Celebrate Colorados Independent Music Scene

On June 29 2026, Colorado‑based rosin gummy maker Dialed In unveiled a three‑month marketing initiative called The Summer Set. The program marries limited‑edition cannabis edibles with a curated spotlight on the state’s rising musical talent.

The launch kicked off on June 20 at a Denver event that introduced the first product drop. From then until August, Dialed In will partner with a new artist each month, releasing a rosin gummy that echoes that musician’s sonic identity. Alongside the gummies, the campaign features custom playlists, exclusive content, in‑store activations, and a Golden Ticket hunt: stickers hidden inside select Summer Set tins grant winners a pair of tickets to an upcoming Colorado AEG music show featuring one of the campaign’s collaborators.

The inaugural partnership is with Artifakts, an electronic/hip‑hop producer from Wisconsin. On July 1, the company released Hidden Artifakts, a 10 mg THC rosin gummy available in Blue Ice or Dragon Fruit. Artifakts will perform at Denver’s Mission Ballroom on July 10, and tickets are now on sale. In a statement shared at the launch, the artist underscored the synergy between music, cannabis, and community.

Mid‑summer, Dialed In teams up with parkbreezy, a Colorado‑based electronic artist known for soulful production. The July 22 release, Cool Breeze, is a 10 mg THC sativa‑dominant gummy in Blue Ice or Sour Raz. parkbreezy will play at the Cervantes’ Masterpiece Ballroom on August 7 and 8. The artist explained that cannabis has long been part of his creative process, making the collaboration feel natural.

The final chapter arrives in August with Colorado hip‑hop artist Ray Reed. Yesterday, a 10 mg THC gummy in Passion Fruit or Sour Apple, drops on August 12. Ray Reed’s campaign performances include a daytime show at Tetra Lounge on July 5 and a live set at Coco Bongo’s Nightclub on July 10.

Each segment of The Summer Set also offers bespoke merchandise. The EDM portion includes a limited‑edition pashmina, while the hip‑hop portion features premium over‑the‑ear headphones. These items aim to deepen fans’ engagement with the music‑themed gummies.

Dialed In operates under Sun Theory, a company that markets solventless rosin‑infused edibles. The brand stresses high‑quality, strain‑specific collaborations with cultivators and claims that its extraction methods preserve the full spectrum of cannabinoids and terpenes. The company’s website hosts a dedicated page for the Summer Set, providing full details.

President Max Vansluys said the initiative is a way for Dialed In to invest in Colorado’s creative communities. “We want to put local talent front and center,” he noted. The timing dovetails with Denver’s summer music season, where venues such as Mission Ballroom, Masterpiece Ballroom, and AEG events host both local and touring acts.

The Summer Set blends cannabis culture with music promotion, offering product collaborations, curated playlists, and event tie‑ins to create a cohesive experience for fans of Colorado’s EDM and hip‑hop scenes. The campaign runs through August, with the final artist release scheduled for that month. Limited‑edition gummies and merchandise are available through Dialed In’s retail partners and online store.

For more information about The Summer Set, visit Dialed In’s official website.