What is Roland?

Roland is a Japanese company that manufactures electronic musical instruments, audio equipment, and music technology products. It is known for its innovation and major contributions to electronic music.

The company produces a wide range of gear, including synthesizers, drum machines, digital pianos, audio interfaces, and effects units.

Roland is especially associated with iconic instruments such as the TR-808 and TR-909 drum machines, as well as classic synthesizers that have shaped modern music production.

Its products emphasize sound design, performance, and reliability, making them popular among musicians, producers, and performers.

Today, Roland remains a leading brand in music technology, valued for its innovation, legacy, and influence across electronic, pop, and contemporary music.