What is a Synchronization License?

A synchronization license, often called a sync license, is a legal agreement that allows music to be used together with visual media. This type of license permits a song or piece of music to be synchronized with content such as films, television shows, advertisements, video games, or online videos.

When a synchronization license is granted, the rights holder of the composition—usually the songwriter or music publisher—gives permission for the music to be paired with visual images. This ensures that the music can legally accompany scenes, dialogue, or visual storytelling within a production.

Synchronization licenses are commonly required for many types of media projects, including movies, TV programs, commercials, YouTube videos, and video games. The licensing terms typically specify how the music will be used, how long the license lasts, and what territories or platforms the content may appear on.

In the music industry, sync licensing can be an important source of income for creators. When music is selected for a film, advertisement, or other media project, the rights holders may receive a synchronization fee and sometimes additional royalties depending on the agreement.