What is a Sync Deal?

A Sync Deal (short for synchronization deal) is an agreement that allows music to be used in visual media such as films, television shows, commercials, or video games. It is known for pairing audio with visual content.

The deal typically involves licensing a song so it can be synchronized with moving images, requiring permission from both the composition owner (publisher) and the recording owner (master rights holder).

A Sync Deal emphasizes licensing and usage rights, ensuring that creators are compensated for the use of their music in media projects.

It often includes a fee for the usage and may also generate additional royalties depending on how and where the content is distributed.

Today, Sync Deals are a major revenue stream in the music industry, valued for their role in placing music in media and expanding exposure for artists and songwriters.